Civil Consult is a boutique engineering consultancy specialising in geotechnical, structural, and temporal design for large civil contractors and developers. The company is a leader in their field, providing clients with cost-effective, practical solutions that are tailored to a project’s requirements.
In developing a new website for Civil Consult, we focused on highlighting the company’s innovative engineering solutions and service excellence. The result is a user-friendly, optimised website that conveys both value and professionalism.
The company’s founder and Principal Geotechnical Engineer, Greg S, approached Lauda Studio with the aim of developing a new website build. Up until this stage, the client’s website had been poorly designed and difficult to navigate. Consequently, this portrayed the company as unprofessional.
The primary goals of the new website were building a sense of trust with users, effectively showcasing the company’s products, and improving SEO rankings and search visibility.
Through multiple consultations with the client, we analysed the website’s page structure and undertook a detailed process of research and direction. This determined that the client needed to better highlight their impressive catalogue of completed projects. On the client’s existing site, there were very images and a limited description for each of the showcased projects.
Our solution was to transform each of these projects into a case study format. The client worked alongside our copywriter to produce professional content that detailed the features and tangible benefits of each project. The content was developed in a way that not only encouraged user engagement, but also increased SEO visibility. Moving forward, the company has continued to detail their projects as case studies. The addition of fresh, well-written content has maximised the client’s audience and significantly improved their SEO rankings.
In developing a custom website build for our client, we were able to rejuvenate its design and functionality. The end result was an attractive website that was optimised for conversion and conveyed professionalism.
Features of the website now include:
- A responsive, full page slider on the home page
- A striking menu icon that pops up with full width navigation
- Subtle entrance animations that increase user engagement
- Interactive animations that include an image accordion for usability
- Redefined branding that is strategically implemented throughout the site
- A multistep interactive form that increases online enquiry conversions