ClipDip is a new type of stock image platform targeted at musicians who need affordable video content for their music videos. Amateur and professional videographers, animators, cinematographers, and dancers upload short video clips to the site, which consumers can purchase and download.
The client needed a simple to navigate, multi-vendor e-commerce website and app. Moreover, they wanted the design to effectively showcase the artist’s work, making it easy for consumers to find the right content.
I performed a UX and UI design role for this project, focusing on the creation of two simple to navigate user journeys for both the buyer and the seller. In addition, because the site is aimed at creatives, I felt the artistic direction should be visually arresting with a strong style based on simple, bold, and colorful graphics.
I worked closely with a graphic designer throughout the project. I followed my standard process of creating low-fidelity sketches, and high-fidelity prototypes before conducting usability testing and going live.
ClipDip is an e-commerce platform with account functionality allowing users to save data, so a login page and registration form on the same page was essential. Furthermore, central to ClipDip’s success is that their website and app must be straightforward to use. Therefore, I ensured user profiles were simple to create and video content easy to upload and download.
ClipDip has a broad range of content from many different types of artists. Consequently, I designed clear product categories and a filtering system to allow the user to easily explore the content, adding a feature that highlights the most popular clips. On top of that, I introduced wishlist functionality, which enables users to store preferred content later and/or share it with others, increasing traffic to the site. This functionality also calls out popular items in the inventory.
