Funnd Finance is a start-up finance business on the Gold Coast. They specialize in automobile, boat, caravan, and personal loans. Using a technology-led approach, they assist their clients in locating the best deal by allowing them access to over 50 lenders. The primary goals for the Funnd Finance landing page were to educate users on the benefits of using their services and to increase conversion rates.
We collaborated with Helm Studio to develop the branding and creative plan for this firm. Our role was responsible for the strategy, and UX/UI design of the landing page. We began by conducting research on similar businesses and their target audiences. This allowed us to understand the marketplace and develop targeted messaging for Funnd Finance.
The design process began with creating wireframes that would map out the user journey and layout of content on the page. We then designed a high-fidelity mockup that took into account the brand guidelines set by Helm Studio.
The design solution had to be simple and easy to use, as the target audience would primarily be mobile users. We wanted to create a seamless user experience that would guide visitors through the process of applying for a loan.
By using light colors, visuals, whimsical text, and moving blobs, we tried to convey the joy of finding a home loan. The design team’s goal was to develop a visual identity that would set Funnd Finance apart from more traditional finance firms while still appearing professional and reliable.
The final design was a straightforward and modern layout with easy CTAs. The presence of white space added a sense of serenity, which was crucial as the subject of money might be intimidating for some people. The overall objective was to develop a design that would make users feel secure about applying for a loan and comfortable doing so.
After launching the landing page, we saw a significant increase in organic traffic and website conversions. The number of applications for loans also increased, which resulted in more business for Funnd Finance. We were pleased to see that our design had such a positive impact on the company’s bottom line.
Overall, we’re extremely happy with how the project turned out and the success that Funnd Finance has seen since launching their new landing page. We’re looking forward to seeing how they continue to grow and develop their business.
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