My Newborn is a sole business run by Jeniffer Duff offering baby sleep consultancy. She offers a number of programs that help parents get their babies and toddlers to sleep better, through gentle sleep training methods.
The goals for this project are therefore twofold:
To create a website that effectively communicates the My Newborn brand and Jeniffer’s unique approach to sleep training.
To design a website that is user-friendly and easy to navigate, so that parents can easily find the information they need and sign up for Jeniffer’s services.
The business has been growing organically through word-of-mouth, but Jennifer wanted to take it to the next level by creating a website that will help her attract new clients and grow her business.
As the UX/UI designers on this project, our role was to take Jennifer’s vision for the website and turn it into a reality. This involved conducting user research, designing the overall user experience and interface, and creating the visual design.
Once the designs were approved, we handed them over to the development team to build. The front-end of the website was built using HTML, CSS, and JavaScript, while the back-end was powered by WordPress.
Through our user research, we identified a number of key areas that needed to be addressed in the design:
The website needed to be designed with parents in mind, as they would be the primary target audience. This meant creating a design that was clean and uncluttered, with easy-to-find information.
The website needed to communicate the My Newborn brand clearly. This involved using soft, calming colors and imagery throughout the design. It needed to be easy to navigate, so that parents could easily find the information they were looking for. We achieved this by designing a simple navigation menu and clear call-to-actions.
Finally, we designed the website to be responsive, so that it would work well on both desktop and mobile devices.
The end result is a website that effectively communicates the My Newborn brand and Jeniffer’s unique approach to sleep training. The website is user-friendly and easy to navigate, making it easy for parents to find the information they need and sign up for Jeniffer’s services.
The website has been very well received by both Jennifer and her clients, and has helped to grow her business significantly.
Testimonial
Having gone through building two websites before, I was feeling anxious about everything that was involved in creating a brand new website. From the get-go, Lauda Studio had a process that was systematic, seamless, extremely professional and he made it easy for me to decide the look and feel I was going for.
The attention to detail, efficiency and "nothing is too much of a problem" attitude was so refreshing. Not only are Lauda Studio incredible designers, they will also give you advice on SEO and on how to drive conversions through your site.
Lauda Studio has helped me create a website that I am so proud of and HIGHLY recommend his services"
My Newborn
